Beartown Brewery has today (18 July) unveiled a new brand identity with an accompanying nationwide marketing campaign.
Advertisers react to Boris Johnson’s resignation
The AA CEO Stephen Woodford and the IPA director general Paul Bainsfair, have both reacted to Boris Johnson’s resignation.
Agencies will increase fees in light of inflation, IPA predicts
The Institute of Practitioners in Advertising (IPA) director general Paul Bainsfair has warned that agencies will inevitably have to raise their prices in light of prevailing inflation levels.
Cost of living crisis: Consumers want brands to price products fairly, IPA reveals
The IPA has found from a survey of 2,000 people that consumers want brands to focus on value for money in light of the cost of living crisis.