In the wake of IPA’s recent Christmas report, agency leads to share their advice to brands and marketers as the festive ad season creeps closer.
IPA reveals that two-thirds of UK adults are set to cut back on Christmas spending
Up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis, an IPA survey reveals
IPA data: Marketing budgets continue to grow following sales promotion boost
The IPA’s Q2 2023 Bellwether Report has revealed that brand marketing budgets are continuing to register solid growth across the board.
IPA Summer Honours List recognises 11 ad industry greats
The IPA is celebrating 11 outstanding individuals for their work accelerating the success of the advertising business in its Summer Honours List.
IPA hands out home truths to agencies over in-housing
The IPA advises agencies to stop treating in-housing like a threat and instead ‘shift’ their operations accordingly in its ‘Shift Happens’ report.
IPA Data: 75% of consumers want brands to be honest about AI
Almost three-quarters of consumers want brands to be honest about using AI and are calling for marketing transparency, reveals a new IPA report.
IPA appoints new director of effectiveness
The Institute of Practitioners in Advertising (IPA) has today (30 May) appointed Laurence Green as its new director of effectiveness, taking up…
Can Linda Yaccarino elevate Twitter’s nose-diving ad spend?
Elon Musk’s six month reign as the CEO of Twitter has seen revenue plummet and advertisers flee … can Linda Yaccarino save the app’s ad spend?
IPA celebrates 36 agencies who achieved CPD Gold Accreditation for professional development
The IPA has highlighted the 36 agencies that have achieved CPD Gold Accreditation for their ‘exceptional’ professional development in 2022.
Blis tops IPA’s list of the best media owners to work with
The IPA has published its biannual Digital Media Owner Survey which asks agency members to provide a list of their top trading partners.