Total UK marketing budgets have continued to grow, with significant investment in sales promotion activity, according to IPA Bellwether data.
IPA appoints new chair of the IPA Talent Leadership Group
The IPA has appointed Havas Creative UK group CEO Xavier Rees as the new chair of the IPA Talent Leadership Group.
IPA Council debate on the threat posed by AI to the industry ends in hotly-contested vote
A recent IPA council debate has concluded that agency leaders are split on whether AI is a threat to the advertising business following a hotly…
Camden Town Brewery unveils vibrant animated spot in ‘biggest ever’ campaign
Camden Town Brewery has this week launched what it calls its ‘biggest ad campaign ever’ as it looks to increase brand recognition within the beer…
New IPA president unveils ‘People First’ agenda to boost health and wealth of agency business
The new IPA president Josh Krichefski has launched a three-pronged ‘People First’ agenda to boost the overall ‘health and wealth’ of the industry.
IWD generates 30bn impressions on social media
On 8 March, social media posts referencing International Women’s Day (IWD) garnered 29.7 billion potential impressions and possible views.
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
IPA census: Diversity among ad agencies rises as gender and ethnicity pay gap closes
IPA has published its 2022 Agency Census revealing a general accelerated pace of change for employment and diversity levels within the industry.
MPs, CEOs and marketing creatives make IPA’s fifth annual New Year Honours list
The IPA has announced its fifth annual New Years Honours, recognising the ‘outstanding’ services to advertising of six ‘industry greats’.
IPA nominates Josh Krichefski as president for 2023 elections
The Institute of Practitioners in Advertising (IPA) has nominated EssenceMediacom global chief operating officer Josh Krichefski, as its president-elect.