Meta’s share price, revenues and profits have all fallen as companies reduce their advertising budgets amid economic uncertainty.
TikTok is the third most influential app for online shopping
According to a CouponFollow study, TikTok is the third most used app for online shopping among millennials – those aged between 25 to 40.
Fruit-tella creates Amazon Alexa interactive campaign ‘Halloween Hotel’
Fruit-tella has partnered up with agency Wavemaker to create a new Amazon Alexa interactive audio campaign titled ‘Halloween Hotel’.
Whatsapp launches global campaign to support new privacy updates
Whatsapp has launched a new global awareness campaign as it looks to familiarise its users with a range of new privacy features.
The Wild wins Pukka brief with user-generated social campaign
Social creative agency The Wild has been appointed by food-to-go brand Pukka to help supercharge the brand’s social channels for the rollout of its latest new product launch.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Madeleine McCann burger ad banned by ASA
Three social media posts from The Otley Burger Company have been banned by the ASA for referencing Madeleine McCann.
Rise at Seven ventures into paid media with director appointment
Advertising agency Rise at Seven has hired Nick Handley as its new performance director to expand into the Amazon marketplace and paid media.