2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
TikTok offers cheaper ad rates than social media rivals as app fights for growth
TikTok is offering cheaper advertising rates than its social media rivals in a bid to attain a bigger share of the digital ads market.
Meta to restrict advertisers’ access to teenagers’ data
Meta has announced plans to tighten restrictions surrounding the data available to advertisers targeting ads at teenagers.
Ryanair’s head of social on TikTok, Twitter and flying up the ranks of online marketing
Ryanair head of social media Michael Corcoran talks TikTok strategy, copycat brands and takes us behind the scenes of those iconic tweets.
Meta fined by regulators for forcing users to agree to personalised ads
Meta has been fined £343 million (€390 million) by Ireland’s Data Protection Commission for breaching EU privacy rules.
Meta was the 2022 ad platform of choice for ecommerce, but its dominance is fading
Meta has been revealed as the 2022 advertising platform of choice for UK online retailers, according to financial ecommerce platform Juni.
Spotify appoints Snap’s Ed Couchman as its new ad sales boss
Spotify has appointed Snap’s Ed Couchman as its new head of advertising sales for Northern Europe.
EU privacy regulators wish to prevent Meta from requiring users to agree to personalised ads
EU privacy regulators are seeking to prevent Meta from requiring users to agree to seeing personalised ads based on their activity online.
Be Somewhere Else: One year on from Lush’s radical social media blackout
Just over a year ago, cosmetics brand Lush made the drastic decision to turn its back on the entirety of social media, in a radical bid to get…
Attention grabbing is key as consumers see 4,000 ads a day, DV says
According to digital media data and analytics platform, DoubleVerify (DV), attention-grabbing ads are key to marketing performance.