YouTube has been found to be the outright most popular social media channel used for marketing by hair and beauty SMEs.
Amazon has Meta in its sights as it makes significant ecommerce ad market gains
Amazon is making large gains among UK ecommerce businesses growing its ad share from 1.7% to 6.1% over the last quarter.
Social media users are 46% more receptive to online ads
Kantar has found that frequent users of social media are much more likely to be positively disposed to online adscompared to the average adult.
7 in 10 customers reach out directly to brands on social during festive rush
Close to seven in ten (67%) UK customers will reach out directly to brands on social media during the festive season.
Marketers are replacing models with real people in diversity push
Up to 87% of ecommerce brands prefer using images from real customers over handpicked models or influencers, to hit diversity requirements.
TikTok to trial paid-for ad-free accounts
Social media platform TikTok is set to trial a monthly subscription fee which would allow users to browse the app without seeing ads.
Meta to scrap ads with new paid-for subscription model
Meta is exploring introducing a £8.69 ad-free tier for EU Instagram and Facebook users – unless they consent their data to be used for targeted ads.
Meta to consider charging Facebook and Instagram users for ad-free accounts
Meta-owned social media platforms Facebook and Instagram are considering rolling out charges for users who wish to subscribe to ad-free accounts
Government flouts Facebook advertising ban by openly targeting minority groups
The UK government is targeting minority groups with social media ads, despite Facebook having banned all advertising based on race.
Meta to seek user permission before showing targeted ads after EU crackdown
Meta will now need to ask permission from its EU users before showing them targeted advertising after a series of regulatory rulings.