Publicis Groupe has acquired Profitero, a SaaS global e-commerce intelligence platform, in a bid to accelerate its clients’ commerce sales and profitability.
The Profitero platform helps brands optimise and analyse their sales and marketing performance across 700 retail websites and 70 million products around the world.
“As the lines between offline and online shopping blur due to digitally-influenced sales, Profitero’s e-commerce and omnichannel analytics offering allows brands to anticipate, activate, and automate the next best action to fuel profitable growth for each item of their product catalogue,” Publicis said.
The collaboration with the ‘big six’ agency will see Profitero and its 300 employees boost brands by using predictive intelligence to compare prices with competitors, increase results of organic search, monitor product availability and track customer ratings.
“By adding Profitero to our existing assets, we are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales,” Publicis Groupe chairman and CEO Arthur Sadoun said.
“With us, our clients will seamlessly understand people, how they shop better than anyone else, thanks to Epsilon; optimize their online product catalogue thanks to Profitero; maximise their online spend with retailers thanks to CitrusAd and the scale of Publicis Media.”
Profitero will remain a “product-focused” company within Publicis, led by CEO Bryan Wiener and president Sarah Hofstetter.
Wiener added: “This is the best of both worlds as we retain our entrepreneurial spirit as a product-led organisation while benefiting from the Publicis Groupe’s diverse capabilities and scale.”
“This brings immediate value to our clients and employees with increased product and technology investment, infusion of new media and content activation capabilities and tapping into the Groupe’s global talent to fuel our continued growth.”