WPP has partnered with financial infrastructure platform Stripe in a bid to develop new commerce and payments solutions on behalf of joint brand clients.
Now a consulting partner within the Stripe Partner Ecosystem (SPE), WPP will engage in strategy and consulting to help clients with a range of initiatives including digital transformation, new product launches, e-commerce design and development, mobile applications and payments infrastructure.
The partnership with Stripe will see the ‘big six’ agency increase its digital commerce capabilities across its business which includes over 13,500 commerce specialists globally. According to WPP, a recent report on the future of commerce suggested that 57% of global consumer spend is already online, with 60% of shoppers admitting that they will increase their usage of digital shopping channels in the future.
Brands like Amazon, Ford, Maersk, Shopify, and Le Monde use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. The company’s partner ecosystem provides the services and technology to enable businesses across all industries to ‘transform their ecommerce experience’.
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“As companies increasingly move to digital channels to improve the customer experience, it becomes important that they implement a robust system with quality data to integrate their brand and commerce strategies,” WPP chief technology officer Stephan Pretorius said.
“Through the deployment of best-in-class technology platforms, like Stripe, we’re able to support bold client ambitions, promote powerful data-driven commerce performance and remove friction in delivering first-rate customer experiences.”
Stripe vice president of global partnerships and alliances, Dorothy Copeland, added: “The increase in online spending is accelerating, and companies need to innovate quickly to stay ahead of consumer demand. By combining Stripe with WPP’s extensive commerce experience, businesses can modernise, get more out of their digital channels, and grow entirely new revenue streams.”
