The commercial division of THG, THG Ingenuity, has announced plans to form a strategic commercial alliance with BigCommerce – an Open SaaS ecommerce platform for B2C and B2B brands.
The partnership will see the pair give brands the opportunity to use BigCommerce’s platform alongside THG Ingenuity’s back-end commerce capabilities which include order management, fraud and customer services solutions.
Both companies hope to create a solution to help brands implement ‘flexible and frictionless’ customer journeys. The firms are also engaged in talks about further collaboration with regards to extending their individual offerings and enhancing omnichannel selling via leading feed management solution Feedonomics.
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“We are excited to announce our strategic discussions with BigCommerce,” THG Ingenuity CEO Vivek Ganotra said. “We believe that all brands should be able to create and implement digital commerce strategies. By combining THG Ingenuity and BigCommerce’s extensive experience and capabilities we can help brands to establish themselves in the global market.”
BigCommerce chief commercial officer Russell Klein said: “BigCommerce is committed to providing merchants access to the most innovative technologies and service providers available in the industry. We look forward to working with Ingenuity to help merchants scale internationally, grow faster and maximise success.”
