The Coca-Cola Company has collaborated with WPP’s OpenX Unit to produce its first-ever Christmas anthology series, with development led by creative agency Grey.
‘Christmas Always Finds a Way’ was made available yesterday (7 December) across Amazon Prime Video’s streaming service, and will consist of three short films; ‘Alma’, ‘Les Petits Mondes de Noël’ and ‘Christmas Bites’.
“As Coca-Cola looks to create meaningful connections with audiences this holiday season, we’re excited to provide a seamless experience that helps them share these films with viewers around the world,” Amazon Ads vice-president of US Sales, Tanner Elton said.
“From branded content on Fire TV and IMDb to custom Amazon Fresh bags and a Twitch watch-along in Europe, we’re enabling multiple ways for customers to discover these beautiful short films on Prime Video. This program exemplifies the growing opportunities to create new forms of entertainment content and engage audiences in enhanced and rich ways.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
After securing the soft drink giant’s marketing business last year, WPP announced the creation of a bespoke agency uniquely to take care of Coca-Cola’s needs, OpenX.
OpenX global chief creative officer, Javier Campopiano added: “This is the time of the year when we can´t get enough of holiday movies. That’s why, with the help of three amazing directors, we are bringing to life an anthology that expresses all the emotions of the holiday season, beautifully wrapped with unexpected storytelling. Who else other than Coke can bring to the world new magical tales, just in time for the season?”
