Coca-Cola’s time-honoured ‘Holidays are Coming’ ad has hit UK screens for yet another year, celebrating the soft drink brand’s multi-generational association with the Christmas period.
First aired almost 30 years ago in 1995, ‘Holidays are Coming’ has acted as a yearly staple of the festive advertising calendar ever since, further cementing the US brand’s links with all things Kris Kringle.
This year Coca-Cola has conducted original research to delve deeper into the British public’s connection to the long-running campaign, finding that 44% believe it to ‘officially’ mark the start of the Christmas season.
“This new research by Coca‑Cola shows the power music can have on human minds and emotions. What could be seen as a simple piece of music, in fact, has many complexities that have allowed it to remain so meaningful to so many,” Behavioural psychologist, Jo Hemmings said.
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“When the advert is played throughout the Christmas season, viewers are getting a consistent hit of dopamine, meaning their relationship with the advert gets stronger over time.”
‘Holidays are Coming’ will this year be supported by a further Christmas airing later this week, ‘The World Needs More Santas’, which innovatively illustrates how anyone can become Father Christmas through simple acts of kindness.
“We are thrilled to bring back the iconic and much loved ‘Holidays Are Coming’ advert and release our new, ‘The World Needs More Santas’, advert to ring in the start of the festive season for 2023,” Coca-Cola GB director of marketing, Elodie Peribere said.
“Our ‘Holidays are Coming’ ad release is a cherished moment that has warmed the hearts of people around the country. It’s amazing to learn, for the first time, what a special connection it has in the nation’s hearts, and their heads! The return of the Coca‑Cola Christmas advert marks the official start of the holiday season, and we can’t wait to share this special moment with everyone.”