AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
Are Meta’s new fake AI labelling tools just a drop in the ocean?
Facebook and Instagram owner Meta has said that it will implement new technology to detect and label images generated by AI tools.
Meta bars political advertisers from using its new generative AI tools
Meta is set to bar political campaigns and other advertisers with regulated industries from using its new generative AI advertising products.
Top brands and agencies are increasingly turning to AI to cut costs
Brands and advertisers are increasingly experimenting with generative AI software in a bid to cut costs and drive efficiency, a range of leading executives have told Reuters.
One in three millennials finds influencers more trustworthy than regular advertising
Almost half of millennials will remain loyal to brands that they like, a new report by market research firm GWI has revealed.
Marketers keen to invest in AI but lack technical knowledge, says Sitecore
In the next year, almost three-in-four marketers (72%) will prioritise spending on generative AI, according to the latest research from Sitecore.
Beck’s gives pioneering AI tech free-reign to create and launch all-new ‘Autonomous’ beer
In celebration of Beck’s’ 150th anniversary, the German beer brand has launched a new integrated campaign powered entirely by AI.
Keeping it Briefly: How AI can help untangle the briefing process
Briefly AI co-founders Ewan Patel and Gabriel Sayers explain how they believe their new product can revolutionise the briefing process for marketers.
“Some companies treat AI like a war that must be won” Stack Overflow CMO on marketing in 2023
MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
OpenAI unveils GPT-4, the latest version of ChatGPT
OpenAI has this week released GPT4, the latest version of its globally successful artificial intelligence (AI) chatbot series ChatGPT.