BT has recruited two of the UK’s leading TikTok families to create a social media campaign that sees Halloween Horror Dolls crash family Wi-Fi.
The Saatchi & Saatchi-led campaign depicts the Harfin and Famileigh families pranking each other with fully functional and custom Wi-Fi-controlling Horror Dolls.
Designed by MacKinnon & Saunders with Wi-Fi controlling technology, the broadband company’s dolls disrupt takeaway orders, date invitations, movies and video calls throughout the duration of the videos created by the families.
The content ends with a BT hybrid promotion and aims to highlight the importance of unbreakable broadband.
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“The need for a back up connection and a network you can rely on rarely feels more important than during the school holidays,” BT Group head of brand Julie Wilkin said.
“The campaign celebrates our unbreakable Hybrid Connect broadband, and employs light-hearted creative to highlight the importance of a back up connection you can rely on.”
Saatchi & Saatchi UK executive creative director, William John, added: “It doesn’t get much scarier than having a broadband nightmare these days. So we took the characters from our TVCs and made them into freaky dolls that can either block your Wi-Fi or boost it, with a 4G mobile connection. Then we put them into the hands of some of the UK’s leading influencers for the ultimate trick or treat this Halloween.”
