Telecom firm BT has introduced an integrated campaign in a dramatisation of its partnership with Netflix, aimed at highlighting the benefits of having broadband and TV with the streaming service included.
Showcased across cinema, TVC, digital-out-of-home (DOOH) and social, ‘Home of Action’ is the latest execution of BT’s ‘Win at Staying In’ platform.
Produced by creative partners Saatchi & Saatchi, the campaign celebrates users not needing to leave the house to enjoy an all-action movie theatre experience.
The 30-second film directed by Jeff Lowe features a classic suburban living room with an ‘unassuming Gran’ watching Netflix’s Extraction 2 in an armchair.
As chaos ensures – a man in a suit SWAT-team-style crashes through the window, a woman wheelies in on a motorbike and a teenager falls through the ceiling – the character is unperturbed.
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The film ends with the family cat smashing through the wall, landing on the grandmother’s lap and completing the family ensemble, who are now all present for an evening of TV.
The spot concludes with a voiceover that says: “Make your house the home of action. For big-screen thrills without the big screen bills.”
“As the nation looks ahead to winter after a busy summer, customers are looking for better value at-home entertainment,” said BT Consumer marketing communications director Pete Jeavons.
“In this latest spot, we wanted to remind the nation how to win at staying in, and that with Netflix on BT TV streamed on BT Broadband, you don’t have to leave your house to get an action-packed viewing experience .”
Saatchi & Saatchi executive creative director Will John added: “The home of action is typically the cinema. Big screen. Big thrills. But a big price tag.
“Now you can get that blockbuster experience in your living room with BT & Netflix, so it’s never been easier to make your home feel like the home of action.”
