British Airways has returned to TV screens with its latest blockbuster ad campaign to showcase how travel can transform our lives.
British Airways Holidays asks nation to fully detach from work when on holiday
British Airways Holidays has unveiled a campaign in a bid to highlight the importance of fully detaching from work when taking a vacation.
The 9 best out-of-home (OOH) ads released in 2022
Brands and advertisers have been getting creative over the past year – we round up nine of the best OOH advertising campaigns released in 2022.
The Good, the Bad and the Ugly: three marketing news stories that sparked conversations this week
Marketing Beat takes a look at three marketing news stories that sparked conversations this week … for good and bad reasons.
Uncommon reveals first work for British Airways since securing account
Uncommon Creative Studio has released its first pieces of work for British Airways since winning the flag carrier’s account.
Activist group hacks airline outdoor ads to criticise their carbon footprints
Brandalism, an advertising activist group, has hijacked 500 billboards across Europe to criticise the role airline ads play in encouraging pollution.
Waitrose customer director behind brand’s Xmas ads departs from his role
Waitrose’s customer director Martin George has departed his role after more than five years at the company.
Ryan Reynolds claims that “Ads should be fun” at the 2022 Cannes Lions Festival
Ryan Reynolds participated in a talk at Cannes Lions 2022 in which he highlighted the importance of humour and self-awareness in advertising.
Ogilvy appoints new chief people officer for EMEA region
Global media firm Ogilvy has appointed season HR professional Elaine Grell as its new chief people officer across its EMEA operations.
Ryan Reynolds’ Aviation Gin boards British Airways flights
Aviation Gin and British Airways have announced a new partnership, with the gin now available for customers to buy on all BA flights.