British Airways has returned to TV screens with its latest blockbuster ad campaign to showcase how travel and discovering new destinations can transform our lives.
Created by London agency Uncommon Creative Studio, the 60-second spot premiered during Channel 4’s Gogglebox over the weekend and also ran during the FA Cup quarter final between Manchester United and Liverpool.
The airline’s creative revolves around a baby girl taking her first flight, before imagining the various travel scenarios that will take place throughout her life as she grows into adulthood.
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“The work showcases the many journeys British Airways takes us on and the role they play in shaping our lives and who we become,” Uncommon Creative Studio co-founder, Lucy Jameson said.
With media planning and buying by Manning Gottlieb OMD, the Miles Jay-directed spot will supported by a series of out-of-home executions running across 500 UK site, including Edinburgh, Manchester and London’s Piccadilly Lights.
British Airways chief customer officer, Calum Laming added: “We knew we had to work with some of the best talent for this campaign. We worked with the director and singer-songwriter to really bring the concept of original journeys shaping your future in life.”
