British Airways has unveiled a new campaign that reimagines classical-style statues as modern travellers.

Devised by Uncommon Creative Studio, ‘Statues’, shows off modern travel perks.

A continuation of its ‘A British original’ brand platform, the marketing drive features seven statues with modern travel commodities such as a coffee lion shown with a suitcase, a gargoyle with a mobile phone and a Mermaid drinking.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

Each statue represents a European destination served by the airline and was hand-sketched.

Chief creative officer, Scott Dungate said: “To show British Airways’ travel essentials, we chose to carve them in stone, to reflect its commitment to providing the best service on short-haul flights across Europe.

“The statues took inspiration from classic European sculptures, but reimagined to show the essential benefit, like the gargoyle hunched over, texting on the free Wi-Fi. My personal favourite.”