Asda’s Sam Dickson explains why the supermarket focused on “bringing the joy and optimism” to consumers with last year’s Christmas advert.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Buddy Elf Asda ad named nation’s favourite ad of 2022 by ITV and System1
ITV and marketing research company System1 have revealed the the 50 top-performing UK ads of 2022.
Asda and Westfield launch campaigns to offer free meals to children this February half-term
Both Asda and Westfield have unveiled campaigns to offer children free meals this February half term.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
‘Don’t have a cow man!’: 5 of the best campaigns making the rounds this Veganuary
As one of the most successful behaviour-change campaigns of recent years, Veganuary marketing campaigns are still making their mark in 2023.
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Meta was the 2022 ad platform of choice for ecommerce, but its dominance is fading
Meta has been revealed as the 2022 advertising platform of choice for UK online retailers, according to financial ecommerce platform Juni.
Asda unveils World Cup in-store and outside of store experiences
Asda has joined forces with events and experiential agency Hyphen, to generate ‘buzz and excitement’ around the World Cup.