Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In…
Read MoreData: M&S named UK’s ‘most prominent’ online grocery brand
M&S has been named the UK’s most prominent online grocery brand, beating Tesco, Asda and Sainsbury’s to the top spot.
Watch: Asda reveals truth behind chocolate eggs in surreal Easter TV campaign
Asda’s Easter campaign centres around a surreal farm where chickens lay chocolate eggs as well as a reality TV-inspired influencer activation.
Asda embraces the rise of ‘granfluencers’ in new social media campaign
Shopping-savvy “granfluencers” test out Asda’s Aldi and Lidl Price Match promise in the retailer’s latest social media campaign.
Asda boosts retail media network as it expands across UK
Asda is boosting its retail media capabilities as it expands its retail media network across more UK stores and adds new digital channels.
Co-op joins Iceland in ditching expensive Christmas ad as it asks shoppers to donate
Co-op is joining Iceland in dropping expensive Christmas adverts and calling on shoppers to donate money towards community causes instead.
‘Tis the season: UK advertisers to spend record £9.5bn this Christmas
A record £9.5 billion is set to be spent on advertising this Christmas season, representing an almost 4.8% increase from last year’s £9 billion spend.
Asda unveils full 2023 Christmas ad starring Michael Bublé
Following on from the release of its atmospheric teaser ad, Asda has now launched its highly-anticipated 2023 Christmas campaign.
Celebs, raccoons and Venus flytraps: the Christmas 2023 ad round-up
The best of the festive best – we round up the biggest, funniest and most heart-warming of the budget-busting Christmas ad campaigns for 2023.
Asda teaser puts Michael Bublé centre stage for 2023 Christmas ad
The rumours are true – Asda has confirmed that Michael Bublé will be the star of its 2023 Christmas show with a new 60-second teaser ad.