The rumours are true – Asda has confirmed that Michael Bublé will be the star of its 2023 Christmas show with a new 60-second teaser ad.
Asda welcomes another Aldi alum as its new VP of marketing
British supermarket giant Asda has announced its appointment of Adam Zavalis as its new vice president of marketing.
Never Mind the Baklava – Asda teams up with Sky comedy show for blind taste test
Asda is continuing its quest for a #foodrevolution by partnering with Sky TV’s Never Mind the Buzzcocks for a taste test to showcase its food quality.
Sainsbury’s Christmas advert 2023 to star 80s pop legend
Sainsbury’s has confirmed an 80s pop icon will be starring in its Christmas 2023 campaign after the celebrity was spotted filming for the festive ad.
Asda recruits festive superstar Michael Bublé to front 2023 Christmas campaign
Asda has signed up iconic Canadian singer Michael Bublé to front its 2023 Christmas campaign in a series of ads directed by Taika Waititi.
Asda poaches Aldi’s top marketer
Supermarket chain Asda has named David Hills as its new chief customer officer effective immediately. He joins from rival grocer Aldi.
Taste test showdown: Asda challenges luxury food brands in bold new campaign
Asda has taken on high-end luxury food retailers in a taste-testing campaign proving shoppers don’t need to fork out more to enjoy delicious meals.
YouGov BrandIndex results act as sharp wake-up call for ailing Heinz Beanz
YouGov’s BrandIndex has today (9 June) revealed that Heinz Beanz’s consideration score has fallen by 6% amongst primary household shoppers…
How are brands celebrating the coronation of King Charles III?
With the British public and international fans of the royal family to one side, how are brands celebrating the coronation?
Aldi consistently produces the best Christmas ads, System1 says
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.