Aldi’s 2022 Christmas ad has been revealed as the most effective advertising soundtrack of the festive campaign season.
Top 12 Christmas ads for 2022: Asda, Amazon and Aldi ‘understood the assignment’
Asda, Amazon and Aldi have taken the top three Christmas ads spots with “exceptional potential to create long-term positive associations”.
Two thirds of UK’s largest advertisers set to slash television spend
Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
Meanwhile… founder on: Iceland, Noddy Holder and the best Christmas 2022 ads
Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
Will Ferrell says Asda Buddy Elf ad ‘finally’ helped him get ‘paid market value’
Will Ferrell, who’s Elf character featured in Asda’s Christmas ad, has said that the reprise of his role has helped him “finally get paid market value”.
John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
Asda reveals behind the scenes footage of Buddy the Elf Christmas ad
Asda has given fans of its Buddy the Elf Christmas ad a behind-the-scenes look at how the supermarket’s campaign was made.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.
John Lewis’ Christmas ad beats Asda’s with 217m views in just one day
After going live yesterday, John Lewis’ Christmas ad has surpassed Asda’s Buddy the Elf campaign in terms of total possible views and impressions.