Argos has renewed its sponsorship of flagship ITV soap Coronation Street for another two years, running through to December 2026.
Watch: Argos kicks off Christmas 2023 with a disco beat
The battle of the Christmas ads is beginning with a bang as Argos launches its festive campaign on 1 November, looking to “show off” the range of brands on offer.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Argos Toy Story-style ad promotes the breadth of its range
Argos has unveiled its latest spring advertising campaign ‘There’s more to Argos’ with hopes of showcasing the breadth of the retailer’s offering.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Watch: Argos celebrates the return of the big get-together in 2022 festive film
Argos has today (9 November) kicked off its 2022 Christmas promotional campaign with the launch of a festive 30-second spot that celebrates…
Argos unveils AI campaign to help shoppers ditch grey interior design
Argos have launched a new AI campaign to break the nation’s obsession with ‘greige’ interior design.
Online Argos ads banned by ASA for misleading customers
The ASA has found that across September and October last year, the Agos website ran a series of misleading adverts selling XBox consoles.
Ocean Outdoor unveils ‘world’s first’ Web 3 metaverse DOOH campaign
Ocean Outdoor has launched the ‘world’s first’ cross-platform Web 3 metaverse out-of-home (OOH) package with retailer Argos as its brand partner.