Argos has today (9 November) kicked off its 2022 Christmas promotional campaign with the launch of a festive 30-second spot that celebrates the return of ‘the big Christmas get-together’.
Created by London agency The&Partnership, the new clip will premiere this evening from 5.30pm across ITV and Sky programming.
Featuring a range of items available within its catalogue, the film aims to showcase the full variety of items available to Argos customers this Christmas.
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“We know how difficult the last few years have been for everyone, so we really wanted to bring a smile to viewers faces by highlighting the fun and comedic moments of Christmas get-togethers, along with the unique experience of being able to bring everyone, from all ages and backgrounds, to share a wonderful Christmas together at home,” Argos head of marketing campaigns, Rob Quartermain said.
“This year’s advert really aims to celebrate that moment, and how Argos has everything you need to make this Christmas truly special.”
A further set of four 10-second edits will also be released across TV and social media towards the end of the month, as the catalogue retailer looks to build festive anticipation among shoppers.
The&Partnership executive creative director, Toby Allen added: “Argos has always been for everyone, especially at Christmas. And by everyone, we mean everyone. No matter who’s coming, how many of them, and what chaos they bring, Argos will have you covered.”
