Argos Toy Story-style ad promotes the breadth of its range

Argos has unveiled its latest spring advertising campaign ‘There’s more to Argos’ with hopes of showcasing the breadth of the retailer’s offering.

In a Toy Story-like commercial, the UK is introduced to characters Connie and Trevor – voiced by People Just Do Nothing’s Ruth Bratt and This Country’s Charlie Cooper.

Developed by creative agency The&Partnership, the ad sees the toy pair welcome their home’s newest arrival – a yellow and white Habitat cushion.

Directed by James Rouse and animated by Untold Studios, the spot hopes to remind the nation that Argos is the best place to shop for home and tech products.

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“We want Argos to become our customers’ go-to destination for the wide variety of products we sell; that’s why our new brand platform demonstrates that there is so much more to Argos,” Argos head of marketing campaigns, Rob Quartermain, told LBB Online. “By using our new playful brand ambassadors to showcase the breadth of our range, we hope to position Argos as the most convenient place for shoppers to pick up more of what they love and need, from the latest tech to stylish homeware and furniture – at great value too.

“We can’t wait for the nation to fall in love Connie and Trevor as they bring the assortment of products we offer to life, using premium brands as well as our iconic Habitat range.”

The humorous campaign will roll out via TV, out-of-home (OOH), press, social, online and PR platforms.

The&Partnership executive creative director Toby Allen added: “One of the nation’s best loved retailers sells the grown-up stuff too. Who better to deliver that message than the toys themselves? A savvy doll and a lovable dinosaur are the new faces of Argos, showing a new side to what it sells.”