Catalogue retailer Argos has teamed up with the image-sharing social media platform Pinterest to create the “Argos Mood Hotel”.
The concept hotel will be located at the Town Hall Hotel in Bethnal Green, London and will be curated exclusively using products from the high street retailer.
The hotel will feature items from the retailer’s latest homeware and furniture ranges and will bring to life the latest home décor trends featured in Pinterest Predict, the platform’s annual trends report.
The Mood Hotel will be open to the public from 2 April to 4 April with six suites available to book a complimentary overnight stay.
Those unable to visit will be able to experience the hotel via an interactive 360-degree video and high-res photography on both Pinterest and Argos social media channels.
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“This is a great opportunity to bring our homeware to life, immerse and inspire our customers and really demonstrate the ways our design led furniture and homeware can transform a room,” Argos design manager Andrew Tanner said.”
“Trends have always been at the heart of our collections but now that we are adapting to a new way of living and spending more time in our homes, we want to demonstrate the various ways our design led furniture and homeware can transform a room.
“It’s exciting to see Argos collections, including products from our iconic Habitat range, delivering against the trends set by users on Pinterest, and we look forward to our customers being able to experience that first hand, seeing that Argos can make any trend a reality in their own homes.”
Pinterest head of creative strategy EMEA Sibylle Tretera added: “The Mood Hotel taps into the phenomenal cultural shift we’ve all lived through in the last two years.
“Across the world, we’ve seen that people’s relationships with their homes have changed forever and with this comes a new demand for evolving and transforming spaces to suit our mood.
“This innovative approach from Argos explores the ways people are using the platform and brings to life the very trends people are searching for, making it easy for home decor fans to take action on their creative ideas.”
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