Dentsu Group has acquired Pexlify, a Salesforce consultancy based in the UK and Ireland, in a bid to add scale for B2B and B2C clients.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.
Paramount+ unveils UK and Ireland launch date
Paramount’s global streaming service, Paramount+, is set to launch in the UK and Ireland on 22 June 2022.
Amazon, Google, Meta, Twitter, TikTok and Yahoo volunteer to be part of ASA ‘transparency’ pilot
The Advertising Standards Authority (ASA) has announced ‘a world first’ pilot to explore how digital companies adhere to advertising regulations.
Rise at Seven ventures into paid media with director appointment
Advertising agency Rise at Seven has hired Nick Handley as its new performance director to expand into the Amazon marketplace and paid media.
Disney temporarily shuts down operations in Russia
Disney has paused all its business in Russia following its invasion of Ukraine and the subsequent humanitarian crisis.