Amazon CEO Andy Jassy has revealed how the tech firm intends to harness the power of AI to develop highly-targeted ads.
Over 60% of CMOs recognised in Forbes ‘top’ list are women
Forbes has released its Top Entrepreneurial CMO list, featuring Goldman Sachs’ Fiona Carter, Lego’s Julia Goldin and Amazon’s Claudine Cheever.
Havas launches Conran Design Group network to help build ‘citizen brands’
Havas has launched the Conran Design Group network, which combines talent at Conran Design Group and Havas’ lead creative agency in France.
WATCH: Amazon products help kick off UEFA women’s football partnership
Amazon is kicking off a European-wide brand campaign featuring real players to showcase women’s football, in a way that spotlights passion, camaraderie and tenacity.
Amazon strikes fresh deal with Reach over cookies
Amazon has struck a fresh deal with the UK’s largest publication Reach, helping it to obtain customer data in order to target online advertising.
GroupM partners with Amazon Ads to offer bespoke cloud marketing insights
GroupM is set to collaborate with Amazon Ads with a view to co-developing an Amazon marketing cloud maturity framework for advertisers.
VMLY&R ecommerce director on the evolving nature of value in a cost-of-living crisis
VMLY&R Commerce global ecommerce director James Galland explains why brands looking to offer value must wrap creativity into every possible touchpoint.
Amazon unveils ode to friendship in 2023 Christmas ad
Amazon is celebrating how joyful festive moments are made even more special when they’re shared in its 2023 Christmas campaign.
Amazon Ads Q3 revenue soars over $12bn exceeding forecasts
Amazon Ads global revenue in Q3 hit over $12 billion, exceeding initial predictions and representing a 13% quarterly growth and a 25% YOY.
Amazon has Meta in its sights as it makes significant ecommerce ad market gains
Amazon is making large gains among UK ecommerce businesses growing its ad share from 1.7% to 6.1% over the last quarter.