Audible, the spoken word entertainment service, has collaborated with Bauer Media’s iconic radio portfolio to promote its range of audiobooks, podcasts and Audible original content.
Retail media ad revenue predicted to outstrip TV within 5 years
Retail media ad revenue is predicted to outstrip television sales by 2028, with the medium set to grow by 9.9% this year alone.
Tache-tastic: Olivia Wilde dispels teen angst in directorial debut for Amazon Prime
Amazon has enlisted Hollywood star Olivia Wilde to direct a unique new commercial to showcase the benefits of using its ‘Prime’ service.
Buddy Elf Asda ad named nation’s favourite ad of 2022 by ITV and System1
ITV and marketing research company System1 have revealed the the 50 top-performing UK ads of 2022.
WPP enters strategic partnership with ecommerce platform BigCommerce
WPP has entered a new ‘strategic partnership’ with ecommerce platform BigCommerce in a bid to help WPP clients drive growth and sales.
Forget Rihanna – which ads and brands won the Super Bowl?
Setting a pregnant Rihanna and her half-time performance to one side – System1 and Brandwatch have ranked the top-performing Super Bowl ads.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Ed Sheeran applies to trademark his new Teddy Bear logo for sauces, snacks and meals
Singer Ed Sheeran has applied to trademark his new Teddy Bear logo under three different classifications, including sauces, snacks and clothing.
Lewis Capaldi gives out phone number in marketing campaign for his new single
Lewis Capaldi has given out his phone number in a marketing campaign for his new single ‘Pointless’.
Amazon Christmas ad recruits acclaimed director Taika Waititi
Amazon has unveiled its 2022 Christmas ad ‘Joy is made’, directed by Academy Award-winning director Taika Waititi.