With Amazon Prime was set to roll out advertising from 2024, YouGov has found that 65% of viewers already feel ‘bombarded’ by advertising.
Amazon is all smiles for its first own-brand grocery label
Amazon is celebrating its private label brand to the first time to customers, with a series of OOH tube takeovers, highlighting its range of products.
X places Amazon and Samsung ads directly on white supremacist accounts
X has yet again landed itself in hot water with advertisers after ads place by major brands have to been placed on a white supremacist page.
Amazon adds Adam&EveDDB to agency roster
Amazon has bolstered its advertising proposition with the addition of creative agency Adam&EveDDB to its strategic and creative European roster.
Amazon Business showcases its transformational impact on SMEs with ambitious one-take ad
Amazon Business is showcasing the transformational impact that it can have in helping small businesses grow with an ambitiously shot one-take ad.
Amazon Business ad imagines Rome being built in a day
Amazon Business is imagining how much more efficient the Romans would have been, if only they’d had the right business partner.
Why are so many big brands slashing their marketing budgets?
MB speaks to industry experts to find out why so many brands are slashing their marketing budgets and how they can weather the economic storm.
Amazon unveils quirky nursery rhyme-inspired spot for its home insurance offering
Amazon is promoting its ‘Insurance Store’ offering with a nursery rhyme-inspired spot developed by independent creative agency Joint.
Streaming TV ads boost brand discovery for 50% of UK adults
Nearly half (49%) of UK adults discover new brands via streaming TV ads, with the number rising to 74% among adult Gen Z and millennials, a new Amazon Ads report has revealed.
Amazon’s advertising business boosts profits by almost £9bn
Amazon’s online advertising business has significantly helped the tech giant grow its revenue by 11% in the second quarter.