Google, Apple, Samsung and Amazon are the most inspiring brands in the world according to a Wunderman Thompson study.
Five of the best Halloween campaigns released this year
Marketing Beat takes a look at five of the best advertising campaigns released by brands for Halloween this year.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.
WPP acquires JeffreyGroup creating the largest agency presence in Latin America
WPP has acquired JeffreyGroup, an agency hailed as one of the most respected independent corporate communications firms in Latin America.
Fruit-tella creates Amazon Alexa interactive campaign ‘Halloween Hotel’
Fruit-tella has partnered up with agency Wavemaker to create a new Amazon Alexa interactive audio campaign titled ‘Halloween Hotel’.
Amazon teams up with Heart radio station to wake up the nation with Alexa
Amazon and Heart radio station have teamed up to create a multimedia campaign to encourage the nation to say “Alexa, play Heart”.
Audible launches interactive OOH campaign across UK
Amazon-owned audiobook and podcast service Audible has launched an innovative out-of-home campaign across two UK cities this summer.
Amazon Books launches global campaign driven by innovative ad
Amazon has launched a new campaign in support of its ‘Books’ division, which aims to ‘celebrate the place of books at the foundation of culture’.
Amazon’s UK Marketplace investigated over anti-competitive practices
Amazon is being investigated by the CMA over concerns that its UK Marketplace practices may be anti-competitive and affecting sellers.
Kris Jenner and Dream Kardashian promote Amazon Glow in latest ad
Amazon has recruited Kris Jenner and Dream Kardashian to promote the Amazon Glow, a new device that helps connect families.