Amazon-owned audiobook and podcast service Audible has launched an innovative out-of-home campaign across two UK cities this summer.
The interactive billboards will play audiobooks and podcasts covering true crime, with passers-by able to engage with the content by scanning a QR code which takes them to a specially-created landing page on the Audible website.
Created as part of the service’s ‘A Line-Up Unlike Any Other’ campaign, one billboard has been placed in Brixton, south London and the other in Salford, near Manchester. Creative out-of-home agency, Talon was responsible for asset delivery.
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In addition to the out-of-home assets, the campaign is set to be rolled out across TV, on-demand video, cinema, social media, digital video and audio.
“There is a reason people connect with true crime stories – they are truly human stories. This campaign showcases the remarkable, gripping and often uncomfortable reality of crimes being carried out every day around us, and puts a special focus on the victims, who too often go unheard,” Audible senior director of content and brand marketing, Albert Hogan said.
“We wanted to bring these stories to life in new and interesting ways, so we’re delighted to work with Talon on bespoke billboards to encourage audiences to stop and listen through unconventional means.”
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