Amazon has recruited Kris Jenner and her granddaughter Dream Kardashian to promote the Amazon Glow, a new device that helps connect families.
Hailed as helping children develop cognitive growth, the Amazon Glow is an interactive video calling device that intends to ‘transform’ the way younger generations bond with remote loved ones.
The two-minute spot sees Kris Jenner speak to her granddaughter through the technology company’s device while also playing games with her.
The Glow holds thousands of child-friendly books and over 100 games that children can enjoy with family members by using the free Glow app.
While showcasing the device in the advertisement, Jenner states that “nothing beats family and that getting to spend time with her granddaughter is “the secret to ‘glow'”.
READ MORE: Amazon, Google, Meta, Twitter, TikTok and Yahoo volunteer to be part of ASA ‘transparency’ pilot
The ad comes a month after Amazon Prime comedy series The Boys launched a tongue-in-cheek out-of-home campaign to poke fun at Westminster’s rampant partying culture.
Separately, running from 12-13 July, Prime Day will allow Prime members to buy the Amazon Glow device at a discounted price.
“Family is everything to me and spending time with my grandchildren is so important, but it can be challenging given how much we’re all on the go,” Kris Jenner told The Drum.
“Amazon Glow … allows me to stay connected with the little ones no matter where I am. Plus, the mix of video calling and the many fun, interactive activities allow us to play together and create meaningful memories even when miles apart.”
Click here to sign up to Marketing Beat’s free daily email newsletter
