Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.
Extinction Rebellion activists infiltrate McCann Worldgroup London HQ in protest at Saudi Aramco repitch
A team of Extinction Rebellion activists infiltrated the London HQ of McCann Worldgroup, in protest about the company’s link with Saudi Aramco.
Sky reviews European media account for first time since 2017
Sky has called for a review of its European media account. This marks the first review to take place since 2017 when Mediacom was retained.
Pepsi MAX celebrates re-brand with giant CGI activation on the Thames
As part of the ongoing celebrations surrounding Pepsi’s much-anticipated global rebrand, the brand has unveiled a giant activation in the Thames.
Watch: Eastpak spotlights unbreakable individuality in new global campaign
Ricky Gervais releases ‘worst advert ever’ for UK’s fastest-selling vodka brand
Ricky Gervais is being hailed as a ‘genius’ by his social media followers after starring in the latest ad for premium vodka brand Dutch Barn.
Ocado cut marketing spend in 2023 but experienced narrowed losses
Ocado’s full year results have seen the retailer narrow its losses after it cut its marketing budget by a quarter last year.
Leo Burnett promotes award-winning duo behind McDonald’s ‘Raise Your Arches’
Leo Burnett UK has promoted Andrew Long and James Millers to executive creative directors, bolstering its senior creative team.
Dentsu X CEO Beth Freedman departs suddenly following leadership restructure
Dentsu X’s chief executive officer, Beth Freedman is set depart her role after more than three years in post following a leadership reshuffle.
Kate Moss ditched as new Diet Coke campaign puts fans first
Diet Coke’s latest campaign is dumping Kate Moss and instead putting its loyal fans centre stage with new brand campaign ‘Love What You Love, By You’.
Watch: Lindt bunny gives Easter a touch of magic in new spot
Lindt has unveiled its newest advert, capturing the spirit of the Easter bunny in its gold foil and red ribbon.
ITV sells 50% stake in subscription streaming service BritBox International
ITV has sold its 50% stake in digital subscription streaming service BritBox International to its joint venture partner BBC studios.
Chartered Institute of Marketing warns AI adoption is outstripping professional skills
The Chartered Institute of Marketing is warning that widespread use of AI-generated imagery is now outstripping professional skills.
Just Eat unveils new ad featuring Wes Anderson-style animal puppet ads
Just Eat is diverging from its traditional blockbuster celebrity ads with a new brand platform that features a cast of Wes Anderson-style characters.
More than 80% of OOH billboard ads are located in UK’s poorest areas
Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.
Extinction Rebellion activists infiltrate McCann Worldgroup London HQ in protest at Saudi Aramco repitch
A team of Extinction Rebellion activists infiltrated the London HQ of McCann Worldgroup, in protest about the company’s link with Saudi Aramco.
Sky reviews European media account for first time since 2017
Sky has called for a review of its European media account. This marks the first review to take place since 2017 when Mediacom was retained.
Pepsi MAX celebrates re-brand with giant CGI activation on the Thames
As part of the ongoing celebrations surrounding Pepsi’s much-anticipated global rebrand, the brand has unveiled a giant activation in the Thames.
Watch: Eastpak spotlights unbreakable individuality in new global campaign
Ricky Gervais releases ‘worst advert ever’ for UK’s fastest-selling vodka brand
Ricky Gervais is being hailed as a ‘genius’ by his social media followers after starring in the latest ad for premium vodka brand Dutch Barn.
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