VCCP is using new generative AI tools to create images of O2’s brand mascot Bubl and for maintaining the consistency of its targeted copy.
Decathlon unveils extensive global rebrand
Global sports retailer Decathlon has launched a bold new centred around a brand icon called ‘L’Orbit’, backed by an integrated campaign.
DMA appoints former Disney marketing VP as new chair
The DMA has appointed former Disney EMEA vice-president of digital marketing and CRM Tony Miller as its new chairman.
Government launches new campaign to drive investment to ‘superpower’ tech
FKA Twigs: Has the ASA exposed its own blatant double-standards?
Marketing Beat explores the latest developments in the long-running saga opposing FKA Twigs’ banned Calvin Klein ad and the ASA.
Pretty Little Thing and Krispy Kreme ‘glam up snack time’ with unlikely new collaboration
Fashion brand Pretty Little Thing has launched an unlikely collaboration with doughnut staple Krispy Kreme.
AA welcomes Labour’s plans to open up creative sector to working classes
Labour’s Sir Keir Starmer has pledged to make the creative arts accessible to every child as part of his vision to unleash a ‘generation of creativity’.
X could launch CTV app this week as Musk teases its ‘coming soon’
X, formerly known as twitter, could launch a new CTV app as early as this week according to new reports from Elon Musk.
Peachaus helps women overcome adversity in inspirational campaign
Peachaus has launched a powerful campaign film that aims to empower women in support of is latest collection.
WATCH: Amazon products help kick off UEFA women’s football partnership
Amazon is kicking off a European-wide brand campaign featuring real players to showcase women’s football, in a way that spotlights passion, camaraderie and tenacity.
National Highways calls out selfish motorway drivers in new TV ad
National Highways is highlighting the little ways in which drivers can make their motorway trips safer and more enjoyable in a new TV ad.
New V&A campaign uses QR codes to draw in young and niche interest groups
The V&A has launched a campaign to spotlight the breadth of its wide-ranging and eclectic collections, based around the slogan: “If you’re into it, it’s in the V&A”.
Treasury enlists M&C Saatchi to raise awareness of public sale of NatWest shares
The Treasury has hired creative agency M&C Saatchi to help promote the public sale of NatWest shares as the government looks to sell its shares.
Barb updates CFlight to extend TV reporting on traded audiences
Barb has announced a major update to its system, in order to give advertisers and media agencies accountability on VOD and linear campaigns.
O2’s Bubl gets AI-driven brand makeover from VCCP
VCCP is using new generative AI tools to create images of O2’s brand mascot Bubl and for maintaining the consistency of its targeted copy.
Decathlon unveils extensive global rebrand
Global sports retailer Decathlon has launched a bold new centred around a brand icon called ‘L’Orbit’, backed by an integrated campaign.
DMA appoints former Disney marketing VP as new chair
The DMA has appointed former Disney EMEA vice-president of digital marketing and CRM Tony Miller as its new chairman.
Government launches new campaign to drive investment to ‘superpower’ tech
FKA Twigs: Has the ASA exposed its own blatant double-standards?
Marketing Beat explores the latest developments in the long-running saga opposing FKA Twigs’ banned Calvin Klein ad and the ASA.
Pretty Little Thing and Krispy Kreme ‘glam up snack time’ with unlikely new collaboration
Fashion brand Pretty Little Thing has launched an unlikely collaboration with doughnut staple Krispy Kreme.
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