Dentsu X’s chief executive officer, Beth Freedman is set depart her role after more than three years in post as the global agency restructures its leadership team.
According to Campaign, Dentsu X staff were informed of her departure on 28 February, which the agency says forms part of its transition to its new ‘One Dentsu’ strategy – bringing Dentsu X UK and Ireland in much closer alignment with the global business.
Having worked on both sides of the Atlantic, Freedman has held a variety of senior roles at top UK agencies over the past decade – working for for the likes of Fallon London and Saatchi & Saatchi.
Following on from the restructure, Dentsu X will now be run by by UK managing director Kim Berkin and UK chief strategy officer Chris Ashworth, overseen by global brand president Shenda Loughnane.
“Our ‘One Dentsu’ strategy brings a consistent global operating model across our creative, customer experience and media practice areas, to deliver integrated solutions that solve for our client challenges and opportunities both locally and internationally,” a Dentsu X spokesperson said.
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“As part of our continued focus on sustainable growth, we are bringing the Dentsu X UK and Ireland business closer to our global Dentsu X operations, while streamlining the management structure of Dentsu X in the UK and Ireland. As part of these changes, Beth Freedman is leaving her position as chief executive officer at Dentsu X.
The statement continued: “We’d like to thank Beth for her leadership to date and the incredible spirit that she has brought to the team over the past six years. We wish her all the best for the future.”
The move comes during a highly turbulent period for the Japan-based group, which revealed in January that Dentsu UK and Ireland was cutting 2% of its workforce – forecasting another ‘flat’ year ahead in 2024.
