US canned fruit and veg firm, Del Monte has embarked upon a new commercial partnership with British men’s tennis number one and world number 11 Cameron Norrie, as part of its ongoing deal with the Lawn Tennis Association (LTA).
Norrie will now appear in the California-based brand’s promotional materials, including nationwide media interviews and social media campaigns.
The upcoming social push will include an Instagram and Facebook competition giving fans the opportunity to win two tickets to an LTA event, alongside a meet-and-greet with Cameron Norrie himself and an unspecified supply of Del Monte goods.
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As part of the collaboration Norrie will give advice and tips on how grocery shoppers can include more fruit in their diet and how canned fruit in particular can play a part in a healthy and balanced diet.
“As an ongoing partner of the LTA, Del Monte has been a supporter of British tennis for many years and we are particularly proud to be working with Cameron Norrie this year,” Del Monte UK managing director, Martin Selley said.
“Cameron is an inspiration to all with his well-balanced attitude towards both working hard at and enjoying what he does. We are big fans and wish him a very successful tournament.”
British tennis number one, Cameron Norrie added: “I have always been keen on eating all types of healthy and delicious fruit.”
“I really enjoy cooking and sharing meals at home whenever I can. However, travelling around the world and long hours of practising also requires me to be able to find quick and convenient options that saves time and food waste.”
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