A third of UK adults (32%) say they have not seen, watched or read any disability related media or advertising content in the last few months, according to a new study conducted for the Business Disability Forum.
Adfree Cities calls for urgent reform of OOH industry and ‘unsightly’ billboards
Campaign group Adfree Cities is calling for the urgent reform of planning regulations around ‘unsightly’ OOH and billboard advertising.
Charity slammed by ICO after sending close to 500k unsolicited texts in ten days
Penny Appeal has landed itself in hot water with the ICO after it was found to have sent more than 460,000 spam marketing texts to 52,000 people.
More than 80% of OOH billboard ads are located in UK’s poorest areas
Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.
Data: Marketers are facing an AI skills ‘crisis’ with 52% lacking crucial data skills
The report by customer engagement specialist Braze found that 92% of marketers are eagerly embracing AI but marketing departments don’t the skill sets to implements AI effecitively.
Data: NGO Planet Tracker urges shareholders to shake up adland’s ESG approach
A new report from NGO Planet Tracker has slammed various advertising companies, including Dentsu, Havas, IPG, Omnicom Group, Publicis and WPP for their lack of ESG commitment. Within, it calls…
Read MoreRevealed: System 1 and ITV rank the best ads of 2023
System 1 and ITV have ranked their top adverts of the year, with retail ads and spots featuring characters, nostalgia and authentic voices topping the charts.
Senior creative salaries drop in 2023 as post-Covid salary inflation stabilises
Senior creative salaries have fallen in 2023 after a talent shortage in the post-pandemic years of 2021 and 2022 caused salary inflation.
WARC reveals the most creatively effective brands of the past decade
WARC’s latest ‘Health of Creativity’ report has singled out Burger King as the most creatively awarded brand since 2015.
Britvic sales jump 8% ahead of UK Pepsi rebrand
Soft drinks firm Britvic has revealed sales jumped 8.1% in its last quarter, ahead of a planned rebrand of its flagship Pepsi brand in the UK.