Ogilvy has identified key trends including brand collaboration, lo-fi realities, AI and the transformation away from traditional influence in its latest social media report.
Data: Ad agency ethnicity pay gap widens but gender gap closes
The gender pay gap has fallen across agencies but the ethnicity pay gap has increased, according to the latest figures from the Institute of Practitioners in Advertising (IPA). White employees…
Read MoreWARC ups 2024 ad spend projection after strong end to 2023
UK advertising spend rose by 15.9% to a total of £9.6 billion across the third quarter of 2023 (July to September), backed primarily online spend.
System1 wins a staggering 200 new clients in one year
Marketing effectiveness platform System1 has seen a 46% increase in year-on-year sales, spearheaded by 60 new clients wins over the last quarter.
Data: Temu ad spend jumped 1,000% year-on-year in 2023
Chinese digital shopping site Temu’s advertising spend jumped by 1,000% year on year, according to data from analysis firm MediaRadar.
60% of Brits more ‘hopeful’ than one year ago despite cost-of-living crisis, Leo Burnett reveals
Six in ten (60%) British people feel more hopeful in January 2024 than they did one year ago, according to new Leo Burnett report.
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
Data: Global advertising spend to increase but concern remains around AI and trust
WARC Media predicts that global advertising spend will help double its growth in 2024 with spend expected to top $1 million, but expresses caution around AI.
System1 launches new tool to test distinctive brand assets
System1 has launched its new Test Your Distinctive Assets+ tool, designed to help brands measure a work’s feeling.
78% of adland professionals say agencies aren’t doing enough to support mental health
As many as 78% of adland professionals believe that companies within the industry aren’t doing enough to support their employees’ mental health.