70% of UK consumers have said they don’t trust nudge marketing and sales tactics, such as countdown clocks and ‘last chance to buy’ notifications.
AA welcomes Labour’s plans to open up creative sector to working classes
Labour’s Sir Keir Starmer has pledged to make the creative arts accessible to every child as part of his vision to unleash a ‘generation of creativity’.
Data: Girls dominate across social media fandom and creativity
Girls are currently taking a global lead across social media fandom as they ‘reshape the landscape of digital expression’.
UK ads showing more diverse women, but still shackled to gender stereotypes
UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
Data: Ad representation of women of colour and older women lags behind
Despite an overall improvement in the representation of women in advertising, women of colour with darker skin tones and older women were left behind.
Couch power: Living room TV viewing drives highest ad recall
Living room TV screens drive the highest advertising recall, according to new findings from a study looking into the effect context has on the impact of ads.
Data: Disability representation ‘missing’ from ads and media
A third of UK adults (32%) say they have not seen, watched or read any disability related media or advertising content in the last few months, according to a new study conducted for the Business Disability Forum.
Adfree Cities calls for urgent reform of OOH industry and ‘unsightly’ billboards
Campaign group Adfree Cities is calling for the urgent reform of planning regulations around ‘unsightly’ OOH and billboard advertising.
Charity slammed by ICO after sending close to 500k unsolicited texts in ten days
Penny Appeal has landed itself in hot water with the ICO after it was found to have sent more than 460,000 spam marketing texts to 52,000 people.
More than 80% of OOH billboard ads are located in UK’s poorest areas
Most OOH billboards (82%) are located in the poorest parts of the UK, with more fast food and alcohol ads in the most deprived areas of the country.