Soft drinks firm Britvic has revealed sales jumped 8.1% in its last quarter, ahead of a planned rebrand of its flagship Pepsi brand in the UK.
The move will see the cola drink rebrand its UK cans in March, promoting the redesign with an omnichannel campaign running across TV, radio, out-of-home and experiential marketing.
In the three months to 31 December 2023, Britvic’s international revenues surged 8.1% to £443.5m, with its British revenues rising 6.9%.
The new campaign forms part of a concerted effort by the Tango, Purdey’s, Robinsons and R. White’s Lemonade owner to attract a younger customer demographic whilst retaining it existing customer base.
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The upcoming rebrand will form part of Pepsi’s ongoing ‘Thirsty for More’ brand platform. The new logo was first unveiled in March last year and has been live across the US market since the autumn.
“We are pleased with such a positive start to the year. Our performance in the first quarter was strong and in line with our expectations,” Britvic CEO, Simon Litherland said.
“We have exciting plans for the year ahead across our markets, with new innovations and engaging marketing activations, including Pepsi’s first brand refresh in 14 years.”
