Marketing Beat speaks to M&C Saatchi Sport and Entertainment MD about their 20th year and ‘Fandom is dead. Welcome to fancom’ report.
Channel 4 research says adland’s reliance on social class is outdated
New Channel 4 research has revealed that adland’s assumptions about consumers’ social grade and class is outdated and relies on stereotypes.
WPP set to gain from £1bn sale of Kantar Media
WPP is set to make significant gains from the sale of Kantar Media, which will be put on the market by private equity backers later this year.
Tory party spends £50,000 on Rishi Sunak Facebook adverts in one week
The Conservative Party has dramatically ramped up its ad spend on Rishi Sunak’s Facebook page in the final weeks of 2023.
System1: OOH effectiveness more than doubles when paired with TV campaigns
Festive OOH campaigns that align with TV adverts are twice as likely to perform well, according to new research from System1.
Gender gap: Financial firms missing out on £36bn marketing opportunity
Financial firms are missing out on a £36bn marketing opportunity by failing to market their services in a way that appeals to women.
Empathy and simple messaging are crucial ‘building blocks of effectiveness’
Campaigns that both provide ‘creative experiences and ideas’ and ‘empathy and fitting in’ are more likely to be effective, with a +20% lift on short-term sales.
Sainsbury’s CEO defends selling Nectar data to advertisers
Sainsbury’s chief executive Simon Roberts has defended the supermarket after it came under fire for choosing to sell Nectar card data on customer’s shopping habits.
Mother, VCCP owner Chime and We Are Social named among top UK independent agencies
Moore Kingston Smith has named VCCP owner Chime, Oliver and Dare owner Inside Ideas and We Are Very Social as the UK’s top independent…
VIOOH shares emissions data publicly in industry first
VIOOH has partnered with carbon intelligence platform Cedara to share its emissions data publicly in a first for the DOOH advertising sector.