Scrapping the licence fee would pose an existential threat to many local radio stations and could lead to devastating budget cuts at Radios 1 and 4.
British children are ‘bombarded’ with online gambling ads, GambleAware warns
British children are being bombarded by gambling ads and images online GambleAware has warned, in a blatant breach of government legislation.
Warc: Just half of marketers ready for third-party cookie depreciation
Only half (51%) of marketers are prepared for the depreciation of third-party cookies, according to a new report from Warc. The findings show that only 2% of marketers are using…
Read MoreFCA teams with ASA for new financial social media guidance
The Financial Conduct Authority (FCA) has teamed up with the Advertising Standards Authority (ASA) to issue a new set of social media guidance for financial promotions. The new guidance clarifies…
Read MoreIPA Bellwether: Marketing budget growth squeezed by main media reticence
The rate at which UK marketing budgets are growing has slowed down in 2024’s first quarter according to the latest IPA Bellwether.
ASA: Green food ads mislead consumers with eco ‘halo effect’
Food and drink ads using words such as ‘natural’ and green imagery benefit from an eco-friendly ‘halo effect’, according to the latest ASA research.
Over 60% of CMOs recognised in Forbes ‘top’ list are women
Forbes has released its Top Entrepreneurial CMO list, featuring Goldman Sachs’ Fiona Carter, Lego’s Julia Goldin and Amazon’s Claudine Cheever.
ASA’s new AI system flagged 25,000 ‘irresponsible’ ads in 2023
The Advertising Standards Authority (ASA) has revealed that over 27, 000 ads were withdrawn or amended across 2023 as a result of its work.
Dove partners with Jessie J to call-out AI threat to beauty standards
Jessie J has partnered with beauty brand Dove to mark 20 years of its ‘Campaign For Real Beauty’ as it renews its commitment to ‘real women’.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth