The IPA has found from a survey of 2,000 people that consumers want brands to focus on value for money in light of the cost of living crisis.
Love Island hooks up with WKD for the second year
ITV dating show Love Island has named drinks brand WKD as its official alcohol partner for the eight series starting next month.
Marketing campaigns that include email are more effective, DMA reports
A DMA study has analysed email marketing campaign effectiveness and found that email campaigns are more effective than normal ones.
Virgin Wines partners with GWR and Currys in bid to expand brand awareness
Virgin Wines, has been appointed as the wine partner of Great Western Railways (GWR) and has penned a partnership with tech retailer Currys.
Government delays pre-9pm HFSS advertising ban until 2024
The Department of Health and Social Care has announced that it will delay the restrictions banning HFSS adverts on TV before 9pm for a year.
Advertisers react to the Queen’s speech
The Queen’s speech, read by Prince Charles yesterday has solicited a response from the advertising community.
Relate unveils ‘Horniculture’ condom campaign to target the rise of STI’s in later life sex
Relationships charity Relate has launched ‘Horniculture’, a gardening centre condom campaign that targets the rise of STIs in later life sex.
Over 59% of UK marketers are struggling to predict consumer behaviour
Research from the Chartered Institute of Marketing (CIM) shows that 59% of UK marketers are struggling to predict changing consumer priorities.
Corona’s new 100% natural billboard uses the sun to reveal secret message
Corona has unveiled a 100% natural billboard campaign to celebrate the beginning of British summer time.
Google removes over 3.4 billion ads in 2021
In a recent ” Ad Safety Report”, Google revealed that it removed over 3.4 billion ads and suspended over 5.6 million advertiser accounts in 2021.