UK media giant Global has entered the mobile gaming sphere by investing in Isreali in-game advertising platform Odeeo. Odeeo has over 500 games integrated on kits platform and claims to…
Read MoreLidl accuses Tesco of ‘ripping off’ its logo in £2.35m court case
Lidl plans to take Tesco to court over claims that the Clubcard loyalty scheme logo is a direct copy of the German discounter’s logo.
eBay CMO talks Love Island, data chaos and appealing to Generation Z
Last week, eBay’s CMO Eve Williams spoke about Love Island, data chaos and appealing to a ‘discerning’ Generation Z, at Shoptalk Europe.
OKX crypto exchange appoints new head of marketing to expand brand’s reach
OKX, a cryptocurrency trading app and Web3 ecosystem, has appointed Rachel Conlan as its global head of brand marketing and partnerships.
Pride Month: Elton John transforms into a LGBT-QR code to support his AIDS Foundation
The Elton John AIDS Foundation has teamed up with Clear Channel UK, and agency Ogilvy to launch a fundraising LGBT-QR Code campaign.
Agencies will increase fees in light of inflation, IPA predicts
The Institute of Practitioners in Advertising (IPA) director general Paul Bainsfair has warned that agencies will inevitably have to raise their prices in light of prevailing inflation levels.
Mush Hour: ITV-sponsored marketing campaign puts the magic back in mushrooms
An ITV-sponsored campaign is putting the magic back in mushrooms, as the UK & Ireland Mushroom Producers looks to drive growth.
Cost of TV advertising to rise to 13% amid media inflation
According to Zenith the cost of television advertising is set to rise to 11%-13% as media inflation continues to take its hold on the industry.
Zoom by Ocado hopes for smoother ride with second rebrand in three months following ‘Zwastika’ controversy
Zoom has revealed its second brand refresh in under three months following on from the previous logo’ssimilarity to the Russian ‘Zwastika’.
Cazoo lowers marketing spend as it ‘realigns’ its brand
Online car retailer Cazoo has announced that it will lower marketing spending as it looks to realign its business to ‘de-risk its path to profitability’.