Havas Group has announced the acquisition of Search Laboratory, an integrated digital agency that specialises in data and analytics, for an undisclosed sum.
The buyout comes as part of a bid to further strengthen the media group’s domestic and international digital marketing and data capabilities.
The agency will integrate into Havas Media Group and work alongside Havas Market, Havas Entertainment and Havas Media. With offices in Leeds, the acquisition will also allow the group to tap into “a new talent pool” outside its current offices in .
“Search Laboratory’s sophisticated expertise in data and analytics perfectly complements our own to create an enhanced offering that will help brands to activate their data in more meaningful ways,” Havas Group CEO and chairman Yannick Bolloré said.
“The acquisition of Search Laboratory comes at a time where Havas Media Group is experiencing an impressive period of growth and momentum.”
READ MORE: Havas acquires Chinese creative agency Front Networks
The digital agency, formed in 2005, is also a “trusted” Google Marketing Platform Sales partner that offers expert implementation, training and ongoing support for the platform’s advanced suite of tools.
Havas Media Group UK and Ireland CEO, Patrick Affleck added: “They are market leaders in data driven digital and performance marketing, and as the industry prepares for a new, cookieless future, their advanced data and analytics services will enable our clients to better activate and extract strategic value from their first party data.”
Search Laboratory CEO Chris Attewell concluded: “We feel like we have found a natural new home with Havas Media Group. Our visions and ethos are very much aligned, and service offerings complement each other well.”
“This is the next phase in our growth story, and we can’t wait to work together and open up mutual opportunities for our staff and clients alike.”
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