Creative agency House 337 has launched an AI ethics committee to regulate its usage of the technology and ensure safety and transparency for its clients.
As part of the move, the London shop has also released its own set of AI guidelines, calling upon other agencies and business in the sector to consider how they approach AI ethics and maintain transparency.
The committee’s main aims are to ensure that data is used ethically, without copyright infringement or bias perpetuation. It will also look to open up continual education and AI training whilst safeguarding human creativity.
“It’s one thing to talk about the need for ethical frameworks and another to put these systems in place. It’s not hard to know the difference between good and bad practices when it comes to working with AI, and there are many experts that agencies can turn to for advice,” House 337 group CEO, Phil Fearnley said.
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“It takes much longer to wait for regulation and leaders to come and slap you on the wrist, but that’s an expensive bet. It’s much easier to get your moral philosophy together as a business, talk to the people you work with and create a system that works cleanly for everyone. When we know what we are doing and what the boundaries are, everyone can work freely and safely with AI, allowing us to make much more creative and exciting work.”
Headed up by House 337 leadership team members, the committee will also comprise input from AI SMEs, and will be advised by AI, data and legal specialists from Next 15.
House 337 head of creative and emerging technology, Kim Lawrie added: “There’s plenty of hand-wringing in this field but very little practical advice. It’s more than time that we lead the charge to support clients and the wider business community with best practice examples.
“AI is nothing to be afraid of, and we are committed to open education around AI tools so that everyone can be as excited as we are about these technologies and how they can change business for the better.”
