More than six in ten Britons (63%) are open to ads in exchange for free streaming content, according to new research by The Trade Desk.
Marie Curie says ‘death is part of life’ in brand refresh
Marie Curie has unveiled an updated brand platform and strategy, alongside a new advert raising awareness of its work supporting end-of-life care.
Tetley Tea brews up humour with radio celebrity campaign
Tetley Tea has enlisted a series of comedians and actors to celebrate the brand as the ‘perfect partner’ for pausing and refocusing when distracted.
System1 research reveals why audio advertising is so effective
System1 has launched a new publication in partnership with Radiocentre that examines the role of emotion in audio advertising effectiveness.
Govt revamps ad-supported streaming services under Ofcom’s watch
The government has unveiled new plans to make free ad-supported streaming TV channels, follow the same Ofcom rules as regular TV channels.
Ofcom scraps plans to allow more adverts on PSB channels
Ofcom has announced it has axed plans to allow more adverts on commercial channels, amid concerns it would lead to a reduction in news content.
Channel 4 celebrates age-old Anglo-Scottish grudge ahead of 150th anniversary football match
Channel 4 is celebrating the age-old footballing rivalry between England and Scotland ahead of the two sides’ grudge match.
Critics warn John Lewis’ new director collective may spell the end of the ‘traditional Christmas tear-jerker’
Critics have warned that John Lewis’s new French directors, Megaforce, may spell the end of the retailer’s ‘traditional tear-jerker’ Christmas advert.
Aviva and ITV solve the nation’s finances with interactive puzzle campaign
Aviva has joined forces with ITV and Publicis Media for a series of interactive ‘visual puzzle’ ads, aimed at solving the nation’s financial puzzles.