Ofcom has axed plans to allow more adverts on commercial channels, amid concerns it would lead to a reduction in news content.
The regulatory body has decided not to remove the stricter TV advertising rules that currently only apply to PSB channels such as ITV, STV, Channel 4, S4C and Channel 5.
The decision follows a period of consultation, partially prompted by the migration of audiences to streaming platforms with a wider range of ad-supported and subscription services over broadcast and online.
Ofcom had said that allowing the PSB channels more flexibility in its scheduling of adverts could help ‘strengthen their commercial position’.
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The consultation was also partially prompted by some commercial broadcasters criticising the UK media watchdog for letting public service channel rivals, have more ads, claiming this would harm news output and smaller channels.
Coba, which represents broadcasters like Sky and Disney, warned that Ofcom’s plans might mean viewers get almost 30 minutes less news every weekday.
Coba executive director Adam Minns said: “We are vehemently opposed to these proposals from Ofcom. These proposals are ill-thought-out and unnecessary and are not even supported by all public service broadcasters.
“The result will be to erode the most important aspect of the public service broadcasting system: news.”
Ofcom, which initially indicated it was in favour of the changes, released a statement explaining its latest update:
“While we remain of the view that there may be merit in harmonising TV advertising rules by relaxing the additional restrictions on PSBs, we have decided to retain the status quo for the time being,” said Ofcom.
“In reaching this decision, we recognised that the potential benefits to audiences, public service broadcasters and the wider market are uncertain.”
