eBay is to ramp up its partnership with ITV’s Love Island by taking up sponsorship of Love Island All Stars in a drive to promote pre-loved fashion.
Mecca Bingo launches headline sponsorship campaign for ITV’s Loose Women
Mecca Bingo is to become the leading sponsor of the multi-award winning ITV panel show Loose Women.
Only cats: Channel 4 debuts bespoke ad break for Mog’s Christmas
Channel 4 is debuting its latest creative sales innovation with a bespoke cat-focused ad break for its seasonal broadcast of Mog’s Christmas.
Ian Wright tells emotive story of Grenfell Athletic FC in new Cadbury film
A new Cadbury campaign starring Ian Wright tells the story of the brand’s partnership with Grenfell Athletic FC.
ITV launches new Insights Group to supercharge data offering
ITV has launched the ‘ITV Insights Group’, a new proposition which will bring together specialisms in market, media research, analytics and data.
Channel 4 ponders using emergency loan amid ‘market shock territory’ for advertising
Channel 4 is considering taking out an emergency loan, due to concern around a wider digital advertising slump.
ITV launches new studio dedicated entirely to ad-funded entertainment
ITV has this week launched BE Studio, a new full service creative studio that will exclusively work on Ad Funded Entertainment (AFE).
Simon Amstell ‘feels awful’ in subversive Purpose Disruptors ad
Simon Amstell stars in a subversive new advertisement from the Purpose Disruptors, set to play during Channel 4’s Change Climate programming.
Joe Browns invites viewers into Christmas party with first TV ad
Joe Browns has debuted its first TV ad in its 25 years of history, with an aim to highlight its upcoming new Christmas range.
E45 and The&Partnership win Channel 4’s £1 million diversity award
Channel 4 has awarded E45 and The&Partnership as winners of its £1 million diversity award for their authentic portrayal of LGBTQ+ communities.