As Tango returns to our TV screens for the first time since 2019 with a hilarious new film by VCCP, we explore the brand’s iconic cultural ad legacy…
The ad that almost didn’t make it: How WUKA fought to get its powerful period spot on the air
WUKA CEO Ruby Raut explains how the brand rose above critical pushback in its fight to get realistic representation of periods on national TV…
New Get Up, Same 7UP: Will 7UP’s first rebrand in seven years pay off?
7UP VP of global brand marketing, Eric Melis speaks to MB about the brand’s extensive visual rebrand – its first in almost 10 years. Will it pay off?
Trading Places: Industry moves you may have missed, including Havas, M&C Saatchi and VMLY&R
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
Trading Places: Industry moves you may have missed, including Microsoft, Accenture Song and ITV
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
It’s not me, it’s you: Is re-pitching an exercise in futility?
As adam&eveDDB and Wieden+Kennedy split from flagship clients John Lewis and Sainsbury’s, here’s why re-pitching is almost never a good idea.
Moonpig removes pugs from cards: Do brands have a social responsibility to promote animal welfare?
Moonpig has announced that it will stop selling cards featuring images of ‘breathing impaired’ dogs after receiving backlash from campaigners.
‘It’s not you, it’s meat’: La Vie wants you to break up with meat this Valentine’s Day
La Vie is urging people to break up with meat once and for all this Valentine’s Day, as it unveils its latest tongue-in-cheek out-of-home campaign.
‘Farewell Sweet Prince’: Lilt axed by Coke after 48 years – who didn’t see it coming?
Lilt has been scrapped by parent company Coca-Cola after 48 years and is set to be absorbed into the Fanta portfolio as its new…