In the wake of IPA’s recent Christmas report, agency leads to share their advice to brands and marketers as the festive ad season creeps closer.
Twitter rebrands to X: Best of brand reactions
Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.
Impact and innovation: how Boots perfected personalisation
Boots’ omni-media director tells MAD//Fest how the retailer has perfected personalisation and supercharged its marketing campaigns.
5 years on – has GDPR succeeded in bringing data abusers to heel?
Five years on from GDPR’s introduction, did the privacy policy achieve what it set out to do – and what lies in store amid post-Brexit tweaking?
Practice what you preach: Will the ASA crackdown finally put an end to greenwashing?
As the ASA unveils toughened-up regulations to crack down on greenwashing once and for all, do brands now have to practice what they preach?
Can Linda Yaccarino elevate Twitter’s nose-diving ad spend?
Elon Musk’s six month reign as the CEO of Twitter has seen revenue plummet and advertisers flee … can Linda Yaccarino save the app’s ad spend?
Eurovision 2023: how are brands capitalising on the Liverpudlian glamfest?
How have some of the biggest brands in the country sought to capatilise on the buzz and excitement surrounding Eurovision 2023?
You’ve Been Tango’d: revisiting 7 of the iconic soft drink brand’s most controversial ads
As Tango returns to our TV screens for the first time since 2019 with a hilarious new film by VCCP, we explore the brand’s iconic cultural ad legacy…
The ad that almost didn’t make it: How WUKA fought to get its powerful period spot on the air
WUKA CEO Ruby Raut explains how the brand rose above critical pushback in its fight to get realistic representation of periods on national TV…
New Get Up, Same 7UP: Will 7UP’s first rebrand in seven years pay off?
7UP VP of global brand marketing, Eric Melis speaks to MB about the brand’s extensive visual rebrand – its first in almost 10 years. Will it pay off?
